BA 523 Schiller International University Marketing Paper
BA523 Project Brief
Critically analyze and evaluate planning and control with entry modes, product and pricing considerations of a specific company. As a result of this analysis, students will develop a marketing plan. All selected companies must be approved by the course instructor.
A face-to-face or virtual (for online courses only) presentation is required. The duration of the presentation should be 10-15 minutes. The presentation should be supported by visual references (e.g. PowerPoint, video recording, etc.). The visual presentation in online courses should integrate the voice recorded presentation narrative.