Brand Competitors and Promotional Strategies
Find two different brands from the same product or service category and contrast them against each other, in terms of explaining the core, actual and augmented product for both, and also list out ways that they try to differentiate themselves using branding/distinctive brand assets. Which do you feel has done a better job, and why? Share with me three of your own personal favourite examples of clever brand names, and why you like them
From your own personal view/experience, show me three recent examples of products or services which you think will probably fail, and explain why, for each. Also show me two examples of re-branding and two examples of re-positioning, and explain what you think they were (are) trying to do (their objectives), for each. State whether you think they were successful or not for each, and why. Try to use recent examples from your own experience, not from a straight online search.
Show three examples of different approaches to pricing (actual pricing, not discounts), and explain what you think they are trying to do (their objectives), for each. Any potential risk of upsetting consumers? Explain three reasons why price discounting should be avoided, and give two situations when it would make sense
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