Brand Extension: Expanding the Product Line of XYZ Company

Brand Extension Assignment: Choose a product and write a 5 page summary discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Headings to include:
Brand (to include a brief background)
Extension idea
Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement¬†
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations

Course Objectives:

Develop a Marketing Plan
Define the types of marketing research
Analyze potential pricing alternatives.
Define channel strategy
Design a sales management plan.

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