Brief discussion about Brand Audit

Question 5_1000 (Rajib 800 sanghati 200)
 
Brief discussion about Brand Audit
The manner in which companies perform as per their stated goals are measured by brand audit. After this process, it is measured where the performance is leading the company to. The current position that the brand holds in the market is analyzed with the help of a brand audit. The industry as a whole, the competitors of the barbd as well as their customer base is measured all through the help of brand audit. The long term strategic stance and the brand management practices are two key aspects that are met and regarded as important in the brand audit segment. The emergence or the requirement of brand audit happens when the brand faces issues with regards to sales degradation, profit decline, reduced customer attention and many more (Handoko

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