Business Strategy Discussion Paper

Practice your as you consider the . Then join the discussion forum to answer each of the following questions in 200 words each:
a) Who are the major competitors in the ? How have they faired over the battle for the global wine industry? What are their strengths and weaknesses?
b) Who do you think will win in the battle of the global wine industry? Why? What factors contribute to a competitor becoming the market leader? To what extent does being a first mover matter for sustainable competitive advantage?
c) If you were to prepare an environmental analysis, what are the major trends impacting the industry? What are the major offensive and defensive strategies being used by the ? What competitive countermoves do you recommend for the to effectively respond?

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