BUSN 420 Regent University Business Discussion

BUSN 420 Regent University Business Discussion

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Post a message that explains and discusses why it is important for businesses to use CRM strategies to manage their customer information.  Support your post with at least two peer-reviewed scholarly journal references.
– Support your post with at least two peer-reviewed scholarly journal references.
– Baltzan, P. (2017). Business Driven Technology (7th ed.). New York, NY: McGraw-Hill Irwin.
(ISBN 978-1-259-56732-2)]
Read:  Baltzan, Chapters 11-13

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