Compulsive Buying of Youth in Pakistan

Consumer compulsive buying is an important area of investigation in consumer behavior research. The goals of this study were to explore significance compulsive buying for gender and relationship with age. Furthermore to determine the effect of factors (Tendency to spend, Drives to spend compulsively, Feeling about shopping and spending, Dysfunctional spending and Post purchase guilt.) on compulsive buying. The primary data for this study was obtained from questionnaire that was administered in three cities of Pakistan. A convenience sample of three hundred and seventy one respondents participated in the study. Statistical techniques Independent sample t – test, correlation and regression analyses were used for data analysis. The empirical…show more content…
The consumer then proceeds to act upon these urges. Compulsive consumers often engage in compulsive buying practices to compensate for unhappy events, and/or low self-esteem (O’Guinn and Faber, 1989). Some researchers consider compulsive buying to be a dichotomous behavior (Faber and O’Guinn, 1992); meaning consumers are classified either as compulsive or non-compulsive. However, research by Edwards (1993) indicates that compulsive buying, like many other consumer behaviors, occurs on a continuum. She found that compulsive buying ranges from non-compulsive, to recreational, borderline compulsive, compulsive, and addicted buying. In other words, consumers can experience no compulsive consumption tendencies, some compulsive consumption tendencies, or chronic levels of this behavior. The act of buying may temporarily elevate the mood and self-esteem of a compulsive buyer; however it is often followed by feelings of shame or depression. Wicklund and Gollwitzer (1982) stated that people may use symbols to build or maintain a complete self definition as part of a commitment to a self defining goal. Consumers may compulsively buy products to match their subjective perceptions of themselves with a socially desirable or required appearance as a self defining goal (Elliott, 1994). Number of people experience compulsive behaviors like shopping, drug abuse, eating, gambling and   variety of other obsessive compulsiveness.
 

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