Customer analysis definition

Customer analysis
Customer analysis is a crucial component in formulating an integrated system. An integrated approach is strategic and a well-planned business process that is service-oriented, and it allows organizations to provide customized services. Through customer analysis, a company can identify the target customers and determine their needs, preferences, and the methods that can be used to satisfy their needs comprehensively. Customer analysis boosts clientele coverage because it a customer-oriented approach. 

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