Discuss the situations in which market research and advertising are useful

Discuss the situations in which market research and advertising are useful.
Market research and advertising in several instances in business. In essence, a company needs to monitor a product’s performance in the market and its acceptability among consumers. It is also necessary to create awareness among customers on available products. Companies also advertise to gain relevant feedback from consumers. 
b) Enter loofa.com. Describe their recommendation engines. Compare this with the recommendation engine of amazon.com.
Recommendation engines on loofa.com include J2EE, WebSphere, WebSphere Studio Application Developer, and VisualAge. They allow users to create and manage sophisticated business websites. However, Amazon’s recommendation engine is more convenient because it allows customers to connect to sellers quickly. 

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