Essay on Busn 319 Marketing Plan

STUDENT MARKETING PLAN FOR “THE SPOT CAFE”
 
 
 
A Marketing Plan Presented by:
 
Robinson Paulino
 
 
 
Table of Contents
 
 
 
  1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Industry Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Market 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7.…show more content…
Any existing business can be a threat to Spot Café because of its time in service. There are many restaurants in the Pelham bay area. Some examples of this competitor are the Greeks restaurants located at Westchester ave.

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