Evolving Prepared Meals Industry: Societal Impact and Traditional Industry Responses

TOPIC 2: Societal Influences 
PROMPT: Reflect on how the “prepared meals” industry demonstrates societal influences. How are traditional food service industries (such as grocery and restaurants) responding to the new market opportunity? How does this relate a customer’s perceived value? 
TOPIC 3 : Perceptions of Marketing
PROMPT: Compare the popular perception of marketing as advertising to the marketing practitioner’s organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?  
150 words, without quotation