Order Market Analysis Essay

Order Market Analysis Essay
Name: Marketing Analysis Rubric
Description: This rubric will be utilized in grading Marketing Analysis submissions
Does not meet criteria Meets criteria Exceptional
Addresses each of the 4Ps
clearly: Product, Place, Promotion and Pricing using
PICK Analysis
Points: 30 (30%) Student does not complete 4P analysis, failing to address each of the 4Ps using PICK analysis.
Points: 40 (40%) Student addresses some components of the 4Ps but does not show a clear understanding of the distinctions between each element using PICK Analysis.
Points: 50 (50%) Student addresses all components of the 4P analysis demonstrating a clear understanding of the distinctions between each element and demonstrates a clear understanding of learning concepts from the course using PICK Analysis
Product section addresses target
market and Identifies specific
top 3 competitors by
name and differentiates business from
each competitor identified
Points: 5 (5%) Student does not address the target market for the product/service demonstrating an understanding of the specific market and demand for the product/service and fails to identify top 3 competitors by name, differentiating from each.
Points: 10 (10%) Student addresses either the target market for the product/service demonstrating an understanding of the specific market and demand for the product/service or fails to identify top 3 competitors by name, differentiating from each, or does not demonstrate an understanding of the learning concepts.
Points: 20 (20%) Student addresses the target market, the top 3 competitors, and differentiators effectively demonstrating a clear understanding demonstrates a clear understanding of learning concepts from the course.
Paper free of grammatical errors/typos
Points: 0 (0%) There are multiple typos, formatting, and/or grammar issues in paper.
Points: 3 (3%) There are minor typos, formatting, and/or grammar issues in paper.
Points: 5 (5%) There are not typos, formatting, nor grammar issues in paper.
Paper is organized and
has clarity
Points: 0 (0%) Student presents information in a disorganized and unclear manner, making it difficult to interpret the information put forth.
Points: 5 (5%) The paper is somewhat clear and concise, but not consistently throughout the paper.
Points: 10 (10%) The paper is clear and concise consistently throughout its entirety and is well organized.
Meets page requirements (2
full pages, no more than 3) using single
spacing, 1”margins and 12-point font
Points: 0 (0%) There are less than 2 single spaced substantive pages submitted.
Points: 5 (5%) At least 2 and no more than 3 substantive pages submitted. However, pages lack substantive information sufficient to comprise the 2- page requirement (e.g., large pictures, graphs, spacing
Points: 10 (10%) At least 2 and no more than 3 substantive pages submitted.
Does not meet criteria Meets criteria Exceptional
quotes take up too much space).
Uses research
and data to support claims as necessary, which
are cited with footnotes
throughout
Points: 0 (0%) Works cited are not included. (At least the textbook should be cited and at least one outside source such as U.S. Census Bureau’s site and competitor site information).
Points: 3 (3%) Works cited are included but are not clearly noted in footnotes as required.
Points: 5 (5%) Works cited are included and are clearly noted using footnotes as require