Order Marketing Strategy Presentation Essay

Order Marketing Strategy Presentation Essay
Deadline: 11.45 am Monday 29 March 2023
Submission: Presentation slides and video must submit to the assessment area on
You are required to prepare a 10-minute video presentation* featuring your
recommended digital marketing strategy for the client EasyHydro
https://easyhydrosolutions.com/en/. The presentation
should explain your understanding of the client’s business, who their audience is, and how to connect with their audience
Your recommendations should be underpinned by reference to relevant credible sources
(e.g., the readings and textbooks.
You should include at least 10 references: these should include academic journal articles
as well as other sources.
Harvard Style Referencing should be used. In your presentation the maximum number of
slides is 15 (including References)
The following presentation structure should be used:
Cover Page – This should include:
• Module name and number (BU52025 Digital Marketing)
• Student name and ID number
• Title of assignment (Client Strategy Presentation)
Presentation Content – This should include the following sections:
Order Marketing Strategy Presentation Essay
Describe and analyse the business/organisation and the constraints on the marketing
strategy (e.g., budget, audience, and goals).
Social Media Strategy
Explain which social media platforms you recommend for the client. How the client
manage interactions with the audience via the recommended social media channels?
What are the objectives and how will they be achieved?
Search Engine Strategy
Discuss your recommended strategy with regard to paid search or/and search engine
optimisation (SEO) for the client’s website.
Content Development
Discuss ideas for creative content for the client’s website and explain how you propose to address the ongoing need for content to populate the website and other digital platforms and nurture and sustain traffic flows.
Objectives, Analytics and Metrics
Explain the objectives of your recommended digital strategy for the client. Discuss what
metrics you will use in order to measure the effectiveness of the digital strategy in terms
of achieving the set objectives.
References: Use Harvard Style referencing、
EasyHydro Follow-up Q

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