Research Methods for Strategic Managers

Oxford College of London
 
Course: Extended Diploma in Strategic Management and Leadership
 
Certification by: EDEXCEL
 
Unit 16
 
Module: HOLIDAY BOOKING MOBILE APPLICATION – DREAM HOLIDAYS
 
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Made By: Mehrine Kiren
 
Reference Number: OXF 8993
 
Module Teacher: Mr Rehan
 
Academic Session: Feb 2013 – Feb 2014
 
HOLIDAY BOOKING MOBILE APPLICATION – DREAM HOLIDAYS
 
INTRODUCTION:
 
(CNN) — As per a report published by CNN these days the mobile phones have become an increasingly ubiquitous part of our daily lives, they’ve had the effect of unleashing a kind of epidemic of spontaneity. We have started relying on these smart devices and as a result, a lot many of us have become exceptionally bad at planning. This has made us…show more content…
Dream Holidays will give an option to book various hotels (from 2 star to 5 star) and will also list certain other facilities like guidance regarding selection of beautiful holiday spots and must see attractions. The option to book guides, flights, trains, buses will also be available on the app. Many other packages will be made available on the app on and off for example honey moon package, Christmas package etc. The app would cover areas mainly in Europe and Asia.
 
AREA OF STUDY:
 
This section of the proposal requires classifying the category or business discipline in which the proposed business would fall in. In my view in order to develop or introduce a new product/service Ansoff’s Business Matrix would be a good strategic approach to screen and narrow the choices. This tool will be helpful in effective business planning.
 
Understanding the Tool
 
The Ansoff Matrix was first published in the Harvard Business Review in 1957, and has given generations of marketers and business leaders a quick and simple way of thinking about growth.
 
It has also been referred as the Product/Market Expansion Grid, the matrix (see Figure 1 below). The figure below shows four ways in which a business can grow, and help people to think about the risks associated with each option.
 
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The Matrix essentially shows the risks that will be exposed as a particular strategy will be used.  The idea