Service organization or a multinational corporation and conduct

Directions:
Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website.
 
In your review:
 
Explain your initial impression of the organization based upon your initial review of their corporate website.
Analyze their Vision, Mission and Goals in reference to the companys competitive strategy, branding and messaging
Analyze the companys strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis (external, internal, industry), and
Examine the companys financials included in their most recent annual report and review the profit margin statement from the CEO. What conclusions can you draw from their financial statements?
Evaluate the firms Corporate Ethics and Corporate Social Responsibility Policy. What expectations are presented in the policy? Explain the tangibility of the companys policies
Include an organizational assessment using SWOT or Porters Five Forces
Explain the companys capacity to be able to fulfill strategic missions while increasing profit margin
Include an Introduction and Summary statement in your review.
Your paper should be between 7 -10 pages in length, in correct APA format and use 4-5 outside sources.
Assignment 1 Grading Criteria
Maximum Points
Explanation of initial impression of corporate website
24
Analyze vision, mission and goals in reference to companys competitive strategy, branding and messaging
36
Analyze the companys strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross border issues
40
Draw conclusions from their financial statements
32
Evaluate expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy
36
Organizational assessment using SWOT or Porters Five Forces is included
40
Explanation of the companys capacity to be able to fulfill strategic missions while increasing profit margin is provided
32
Writing components: Organization, usage and mechanics, APA elements and style
60
Total:
300