Swot analysis and strategic alternatives

Assignments: Each part must be 250 words and clearly labeled
Part 1: 

Identify and describe the areas of a SWOT analysis and discuss why it is important to consider these areas when developing a strategic plan. Why is it often difficult to develop a realistic analysis? 
Part 2:

Imagine a nonprofit organization trying to raise funds for cancer research. What types of strategic alternatives might such an organization develop?

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