The Consumer Processing Model (CPM)

Comparison with Hedonic Experimental Model
The Consumer Processing Model (CPM) and Hedonic Experimental Model (HEM) are beneficial for marketing strategies. The Consumer Processing Model is a decision-making procedure that customers make decisions of the products with various stages. But
Hedonic Experimental Model (HEM) is an emotion or feeling-based model for the customer to purchase the product. Marketers can use various emotions to sell the products, such as humour, excitement, or strong sentimental to help the customer use these emotional objects and convince them to purchase the products(Plaza et al., 2019). In the Consumer Processing Model, customers have a right to the decision making for the purchasing of the products or change their mind after purchasing, they can return the products, but in the Hedonic Experimental Model(HEM), marketers can use sentiment to the customer to purchase the products. They can use fear emotion about the other company’s product so that customers may be convinced to buy the product. It is a psychological procedure that marketers use for the products to the customer. This Hedonic Experimental model helps make a connection with marketers, which would be essential for the customer to buy the products, the customer creates a feeling about the brand of the products, create excitement among the customer after they see advertising of the products, this Hedonic Experimental model has a power to convince the customers using emotional attributes. This leads to the purchasing of the products by the customer and makes improvements in the marketing strategies in the business of the company(Bettiga et al.,2020).