Tutorial Channel On Youtube

BUSINESS PLAN
 
ENTERTAINING THE WORLD THROUGH  
 
THE ART OF DANCE.
 
 
 
A1 – BUSINESS PROFILE  
 
1.1 BUSINESS ACTIVITY  
 
Dance is the world’s favorite metaphor; it is described as moving rhythmically to music, following a set of sequences of steps. My business is an emerging dance entertainment and tutorial channel on YouTube. It is an online business, and revenue is derived from companies who sponsor us to advertise. The main attempt is to get large audiences through subscriptions and views.  
 
1.2 OWNERSHIP STRUCTURE
 
Sole trader,
 
Other team members – Dancers, – Camera person,
 
1.3 BUSINESS NAME AND LOGO  
 
HOPFUSION – a mix of different dance types, predominantly hip hop.  1.4 BUSINESS LOCATION  
 
My business is…show more content…
2.3 BUSINESS GOALS  
 
The following are goals and objectives for HOPFUSION from year 1 – 3: B1 – S.W.O.T ANALYSIS B2 – COMPETITOR ANALYSIS  
 
 
 
C – MARKETING  
 
The marketing goal is to acquire as many subscribers and view as possible in the timeline set up.
 
C.1 MARKETING ANALYSIS
 
The dance industry is a 2 billion dollar industry with a 2.9% growth per year. (IBIS, 2015) The popularity of social dancing, combined with the interest of trendy dances and technology has proven to work, for the now leading dance groups on YouTube.  
 
YouTube claims to have 800 million monthly unique visitors, which is more than the entire population of Europe.
 
 
 
Each month, more than 6 billion hours of videos are watched on YouTube. That’s about an hour for each person on Earth. With this staggering statistics it is for sure that YouTube is an emerging platform.
 
C.1.1 ENVIRONMENTAL ANALYSIS  
 
Our business hopes to adapt and change with technology advances, to always be innovative and creative.  
 
If the government decides to impose higher taxes on income from online businesses then that will affect our business negatively as it will result to a lower income.  
 
Dance is a very popular sport and the chances of it going out of trend is very unlikely, supported by a research done by Australia dance organization  
 
2.1 MARKETING GOALS AND STRATEGIES  
 
The marketing goal is to acquire as many subscribers and view as possible in the timeline set up.
 
 
 
2.2 POSITION  
 
Hopfusion will